Course / Lesson 7 of 8 ยท 3 min read
Closing a sale safely
Most sales start with an email or a marketplace offer. The money should always move through a trusted middle party before the name moves.
Inbound offers
A buyer finds your sale page or listing and makes an offer. Reply fast and politely. A low first offer is normal. Answer with a price and a short reason, such as a real past sale of a similar name.
Outbound pitches
You can also email businesses that could use the name. Keep it short, true and easy to ignore. Do not threaten, and never suggest the name would be used against them. That can be used as proof of bad faith (Lesson 4).
Always use escrow
Escrow means a trusted company holds the buyer's money until the name has moved. Escrow.com is a common choice, and many marketplaces have their own built-in payment.
Scam signs: a buyer who wants you to pay an "appraisal fee" first, a buyer who pushes their own unknown escrow site, or a payment that arrives before the deal is agreed and then a request to send money back.
Moving the name
- The buyer pays into escrow. Check with the escrow company yourself, by signing in to their real site.
- You move the name, either to the buyer's account at the same registrar (a push) or by giving them the transfer code.
- The buyer confirms they have it. Escrow pays you.